I think we would all agree that Intels [chips] are sacks of crap though.
No, not really. I'm surprised how good the latest integrated Intel chipsets are, actually - the cheapest laptop you can buy is probably going to be able to make a decent stab at running Unreal Tournament 2004. What Intel are delivering is decent (though obviously not bleeding-edge-exceptional) 3D to the masses, and your business model has to be horrifically skewed for that not to represent an exciting opportunity for you as a developer.