Well, first of all gray isn't the most fun colour :) I dunno. I assume this is can be loaded up via the arcade hardware?
If so, I would be tempted to make it more 'arcadey', as in like an ingame GUI, or a similer feeling to xbox live instead of something that just looks like a PC Website.
Maybe something like:


Or maybe like the inside of an old arcade:

but more stylised etc.
Afterall if someone wants to play these types of games, then you can just do it on a normal PC. It just seems to me that the market your going after wants something that feels like an arcade, and takes them back to the 'good old days', away from a normal PC looking interface and the boring grey box under the desk.
If so, I would be tempted to make it more 'arcadey', as in like an ingame GUI, or a similer feeling to xbox live instead of something that just looks like a PC Website.
Maybe something like:


Or maybe like the inside of an old arcade:

but more stylised etc.
Afterall if someone wants to play these types of games, then you can just do it on a normal PC. It just seems to me that the market your going after wants something that feels like an arcade, and takes them back to the 'good old days', away from a normal PC looking interface and the boring grey box under the desk.