From my Press Release yesterday.
That's my take on it, basically "video game content on demand", people will pay for the time they play, no more no less.
"We've been investigating the 'Pay per Play' and 'Ad funded' models for some time," said Tim Fisher, Managing Director at Indiepath, "igLoader is the enabler; it allows our customers to lock down games for 'on-line only' play, and to further monetise game plays by enabling the integrated Ad Module. Our research shows that a significant percentage of consumers are just not ready to spend $20 on a single game, but are willing to subscribe to 'Pay per Play' and have their sessions subsidised by advertising. Furthermore, with igLoader we can take virtually any game off the shelf, and have it on-line and delivering revenue in less than 30 minutes!"
The flexible advertising model enables advertisers and igLoader customers to work together to increase the effectiveness and relevance of campaigns. And with sponsors prepared pay premium rates per impression, igLoader games have the real potential of becoming self-funding.
The release of igLoader V2 is a pre-cursor to the impending launch of eXigo, a 'Pay per Play' solution built upon igLoader, iNet and PlayBucks technologies. eXigo will be unveiled in the summer of 2006 and promises to make the world of digital distribution a better place.
The flexible advertising model enables advertisers and igLoader customers to work together to increase the effectiveness and relevance of campaigns. And with sponsors prepared pay premium rates per impression, igLoader games have the real potential of becoming self-funding.
The release of igLoader V2 is a pre-cursor to the impending launch of eXigo, a 'Pay per Play' solution built upon igLoader, iNet and PlayBucks technologies. eXigo will be unveiled in the summer of 2006 and promises to make the world of digital distribution a better place.
That's my take on it, basically "video game content on demand", people will pay for the time they play, no more no less.