Hi John,
Cloverleaf is reasonably successful, it turns a profit but it's not enough to support the familiy yet. Cloverleaf was not launched to compete with the portals, it will never be a big distribution site, it's more of a statement that says "F##k the system, you don't need to write the best game in the world to make money".
I drove traffic to the site by making numerous press releases, posting on forums, tapping up a few journalists and making sure that as many sites as possible linked to me.
From day 1 I started harvesting email addresses, basically asking people to sign up for the newsletter as they download a game, it's optional and people don't mind doing it and I also ask them to recommend the site to 5 of their friends. It's at the point now where about 50% of the people that download a game leave their email address. If I need to generate demand I send out a new newsletter.
Some interesting stuff for you.... igLoader was originally developed for use on Cloverleaf and Indiegamebusiness.com developed out of the newsletter and press release system also written for Cloverleaf.
Heh, apologies for the ramblings... Getting people to pay money is very very difficult but hey, I'm a salesman and closing deals is what I'm good at.
Cloverleaf is reasonably successful, it turns a profit but it's not enough to support the familiy yet. Cloverleaf was not launched to compete with the portals, it will never be a big distribution site, it's more of a statement that says "F##k the system, you don't need to write the best game in the world to make money".
I drove traffic to the site by making numerous press releases, posting on forums, tapping up a few journalists and making sure that as many sites as possible linked to me.
From day 1 I started harvesting email addresses, basically asking people to sign up for the newsletter as they download a game, it's optional and people don't mind doing it and I also ask them to recommend the site to 5 of their friends. It's at the point now where about 50% of the people that download a game leave their email address. If I need to generate demand I send out a new newsletter.
Some interesting stuff for you.... igLoader was originally developed for use on Cloverleaf and Indiegamebusiness.com developed out of the newsletter and press release system also written for Cloverleaf.
Heh, apologies for the ramblings... Getting people to pay money is very very difficult but hey, I'm a salesman and closing deals is what I'm good at.