What do you do when...

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What do you do when you discover someone is about to release an identical/better game of the one you have been working on/planning?

I was planning and starting to develop a WW2 pacific Fleet Commander game (like the old 1942 pacific air war). Only to discover: http://www.pacific-storm.net/

Oh well. I wasn't that far into it, so I guess I will shift development over to something else.