While current optical disc technologies rely on a red laser to read and write data, the new format uses a blue-violet laser instead.
Hehehe...Yah, I know there's more to it than that.
So... who else is sick of Sony's constant attempts to make the next media storage format?
I think this is one of the first times that their new & amazing gimmicky format (which you may notice they do with almost every console they make) has had some chance of success due to it potentially being used by more than just Sony's products.
UMD, for example, has gotten nowhere, and I rarely see devices that use Memory Stick as opposed to Transflash, SD cards, or CF cards.
I notice, looking at Blu-Ray.com, that there will be 100 Blu-Ray titles for the Blu-Ray launch!!
This sounds very much like how movie studios are occasionally churning out UMD format stuff as well as their DVD release (Sold seperately!) with their blockbuster films.
The Blu-Ray format itself has a chance of success, since it's more than just Sony supporting it, but the fact that Sony is toting it like toddlers on Christmas (again!) is a very bad omen.