".. in their minds any programming language other than major ones like C++, C# or Java, and anything not 'blessed' with the Microsoft-prefix must be an amusing children's toy"
Funny cos its true.
Don't like the term "BMax" - reminds me of a video recorder that went the way of the dodo despite its technological superiority.
If you're going to name Max after a rapper, call it 'Detroit Velvet Smooth'