Having 'basic' as part of the name is a much bigger obstacle to being taken seriously than the 'Blitz' part -- dropping that was definitely a good business move.
But BlitzMax probably sounds neutral enough -- While many 'serious' programmers wouldn't have heard of it, in their minds any programming language other than major ones like C++, C# or Java, and anything not 'blessed' with the Microsoft-prefix must be an amusing children's toy.
No matter what name you give a language, until you have millions of users you're always going to have to deal with that hurdle.
But BlitzMax probably sounds neutral enough -- While many 'serious' programmers wouldn't have heard of it, in their minds any programming language other than major ones like C++, C# or Java, and anything not 'blessed' with the Microsoft-prefix must be an amusing children's toy.
No matter what name you give a language, until you have millions of users you're always going to have to deal with that hurdle.