Hold on "Comparing yourself to opposition" is not the same as slagging them off or trying to rip off thier brand name for your compeitive advantage. Lets not get confused here - if you are concerned that comparing yourself to the competition may show up weaknesses in your product then I suggest you fix those weaknesses before your make any false claims/comparisons.
Competition is healthy, if your product is better then tell the world about it!
Competition is healthy, if your product is better then tell the world about it!