yes. Content quality is finally more important than the name you give that content. But, if you plan to ever do ads outside the internet, EVER, it is still important to have a good URL. People who don't know much about the internet are going to need that URL... they might forget to bookmark, and not know how to run a good search. But due to the nature of what you are doing.... I doubt you are going to ever run ads on the radio or TV... nor are you looking for internet noobs to come to your site.