The reason that specific names are not mentioned in adverts is because you would be advertising that particular brand name - it also serves as a way of "pulling the wool". How could you sue a company for saying thier product was better than the leading competitor? Who defined the leading competitor?
I don't see a reason not to mention the competition, if your product has genuine advantages then point them out. You will gain a lot more respect from potential customers if you do. And don't be afraid to point out any weaknesses. Besides, if they are looking at your product the chances are they they have already looked at the competition.
I don't see a reason not to mention the competition, if your product has genuine advantages then point them out. You will gain a lot more respect from potential customers if you do. And don't be afraid to point out any weaknesses. Besides, if they are looking at your product the chances are they they have already looked at the competition.