Comparing yourself to opposition

Miscellaneous Forums/General Discussion/Comparing yourself to opposition

If you name a trademark you have to name the trademark owner I think. As a general rule it's bad form to mention a competitors name because it puts their name in the customers mind - especially when you talk negatively because of a strange quirk of the mind, like an extension of "people like a scandal" they tend to remember whats wrong rather than whats right.

If you go ahead you should remember to put the date you checked your competitors specification as you could get into trouble if they change anything.