Ads in games already happens and have been around for a long time. Adding them to loading screens isn't the way forward, intergrating them into the game is.
In the sims there are expansion packs that let you add coke drinks dispensors. In Splinter Cell there are sprite and Reebok ads on the billboards and graffiti throughout. If you check out Switch Wakeboarding on shockwave.com you will see they have ads on billboards and ramps throughout the course.
I am very much against ads in general and have a very strict set of rules on the adblock plugin I use in Firefox so I rarely see any ads when online. But in my opinion ads in games are fine as long as they don't interupt the game.
In the sims there are expansion packs that let you add coke drinks dispensors. In Splinter Cell there are sprite and Reebok ads on the billboards and graffiti throughout. If you check out Switch Wakeboarding on shockwave.com you will see they have ads on billboards and ramps throughout the course.
I am very much against ads in general and have a very strict set of rules on the adblock plugin I use in Firefox so I rarely see any ads when online. But in my opinion ads in games are fine as long as they don't interupt the game.