Ah, so the game costs $17 and the developer gets 85%. I was confused by the roundabout way you put it. I was like "100%? So, um, you're working for free?"
Sure, if you want to look at it that way. Ultimately, the Developer sets the asking price and gets 100% of it. I still don't understand what "regenerative profits" are.
Regenerative profits are multiple profits generated from the use of a single product, unlike a one time profit from a single sell. Just visualize a coinop arcade game where you insert coins to continue...