I know you see this as a 'showdown scenario, but I don't really get the whole 'Western' theme...
... as the Italians are famous for their icecream, wouldn't it be better to go for an Italian (mafia) theme and you can then go for 'Godfather' inspired music instead of country (which I think will kill your download --> sales conversion rate.)
In the UK, the coronet style cone is inextricably linked with Opera (O Sole Mio), as a result of Walls using this in a long-running (years) campaign. The theme "Just one cornetto!" sung to the tune of O Sole Mio is instantly recognisable to a British audience.
The Walls Cornetto advert
about 9th fom the top... {check out the 8th one too}
... other products can even riff off of this (e.g. Boddingtons real ale did a gondola-based skit off this where the camera pans down to reveal the creamy top is actually the head of their beer - and the canal is in Manchester.)
... as the Italians are famous for their icecream, wouldn't it be better to go for an Italian (mafia) theme and you can then go for 'Godfather' inspired music instead of country (which I think will kill your download --> sales conversion rate.)
In the UK, the coronet style cone is inextricably linked with Opera (O Sole Mio), as a result of Walls using this in a long-running (years) campaign. The theme "Just one cornetto!" sung to the tune of O Sole Mio is instantly recognisable to a British audience.
The Walls Cornetto advert
about 9th fom the top... {check out the 8th one too}
... other products can even riff off of this (e.g. Boddingtons real ale did a gondola-based skit off this where the camera pans down to reveal the creamy top is actually the head of their beer - and the canal is in Manchester.)