The CPU is irrelevant for Apple as it should be for the rest of us, and that's the message they're sending out.
No they aren't. "We can't make up our mind / don't know what we're doing, please be our friend" is the message they're sending...The CPU is the core of any computer, and just because Apple has a clever little emulation layer thing going, doesn't make the CPU irrelevant - except on iPods.