It's all about competition and ROI, if my marketing dollar get's someone to download the game I want to make sure that it's me that gets the revenue. No point me spending all that money on marketing if they purchase elsewhere.
Btw, we track everything. We use some fantastic software by "Stuffed Guys", it allows us to follow a user from first click to purchase. If you want to measure ROI we got the tools.
Btw, we track everything. We use some fantastic software by "Stuffed Guys", it allows us to follow a user from first click to purchase. If you want to measure ROI we got the tools.