Thus BRL are going to have to chose which (if any) of the diametrically opposed factions within the community they agree with most
It seems to me that the smart business move is to decide which of the diametically opposed factions is bigger, not which they agree with. Picking the one you agree with is doing what you wanted in the first place, and therefore doesn't require any choice. You're of the opinion that people with your view are in the majority. I disagree. That's what BRL needs to weigh up.
They also need to weigh up another thing. If they offer more communication, will people who didn't want them to be less likely to buy their products? If they don't, will people who did want them to be less likely to buy? It also seems to me that they're not very likely to lose customers who are already happy with the communication by giving more of it.