I've seen massive in action personally. The interface is almost identical to a game package called Mind Rover. It also throws in some fuzzy logic stuff just to make the system generate more random AI. It's really not much more then large scale game AI. I think your basic RTS has more complex AI then massive. That's a guess though from what I saw. I never had the chance to actually mess with it, they wouldn't let me.
"Massive" Simulation AI
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