If they need to hire someone to do it, then they should.
Put yourself in their position. Blitz, I imagine, at the price for which it's sold doesn't make BR a ton of money. Put yourself in BR's shoes. Would you hire someone to fulfill the "answering silly, speculative and pointless posts" position? Would you be willing to pay more for a Blitz product because of the extra overhead?
If anything, and I were in BR's position, I'd be wanting to hire another programmer and kill two birds with one stone. Get my product out the door, thus answering most questions at the same time.