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"Forced Rep" or forced repetition is a weight training technique. It's basically using bad form or assistance to do a further repetition (or more) when you can no longer do one with proper form. They are generally frowned upon these days, because of the tendency to overtrain, injure and apparently they may actually limit long term progress. Presumably Bouncer is trying to point out how "hard" he is by using it ;)

It's probably not much weirder than some other game development studio names around these days.

There's a fitness website already going by that name by the way.