Troubles with Rob's B3D exporter for 3D Studio Max

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PowerPC603

In 3DS Max I just created a new material and loaded a bitmap onto that material.

Maybe a stupid question, but what is a Blitz Material?
Is that supported in 3DS Max?

Note: I'm a newbie in 3DS Max and Blitz3D, but I'm not a newbie in programming/rendering.
I used to render great scenes in the Amiga-version (V4) of Cinema4D (but I cannot find a converter to convert these scenes into a .b3d file format or something that Blitz3D supports.